3 Ways to Tailor Your Resume For the Position

by Gerald Buck | May 08, 2014

    Tailoring your resume is vital for landing an interview, and ultimately, the job you’re applying for.You can’t simply write your resume and send that one out to every job opportunity that fits your career goals. You won’t get the responses you need. You need to customize your resume to fit each individual job application, and you can do so in these three steps. It will become second nature once you get to know the process.

    Start with a core resume that you will keep saved on your computer. This is a basic resume that includes your job objective, your background, your accomplishments, your education, your skills, and any awards you have earned. Basically, this resume includes everything, but you won’t be sending this resume out to anyone.
    Before you send it you will be deleting some information and possibly adding some. You need this core resume to work from so you can create great, customized resumes for each job application.

    1. Read the Job Posting and Description Thoroughly

    Many candidates forget the job posting once they have begun the application process, but this is so important to read and read again. Print it out so you can read it thoroughly and know what is expected of you. Having it printed will help you so you can go back to it anytime.

    This will help you tailor your resume for that specific position and impress the hiring manager. They need to know that you understand the job’s requirements and what will be expected of you. The only way the hiring manager will know this is if you include the information in your resume. If you confirm this for them you will have a much better chance of getting a call back for an interview.

    2. List Your Relevant Accomplishments, Experiences and Skills

    While reading through the job description stop when you see an accomplishment (such as a certain college degree, for example), experience or skill that you have. Write it down. Write down everything that have experience in or have a skill that is in the job description and requirements.

    This needs to go into your customized resume for the job position you’re applying for. Remember that experience and skills don’t just come from jobs you’ve had. They also come from volunteer work, unpaid work, relevant hobbies, extracurricular activities, temporary jobs, and more. You’re not limited to your previous jobs.

    3. Match Your Information to the Job Description

    Now you need to customize your resume to include those relevant accomplishments, experienced and skills. Most recruiters and hiring managers have a software that your resume will go through, and if it doesn’t have the keywords and phrases in it that match the job description and requirements it may never get to their email!

    You have to include these so that when the hiring manager scans through your resume seeking out those keywords he or she will see them and shortlist your application. Getting shortlisted means getting a call back for a job interview.

    You will gain attention with your tailored resume from the hiring manager. Most people are sending off their same old core resume, which is a huge mistake. You’ll be more likely to receive a call asking you to come in for an interview because you have put in the extra effort others have not. By customizing your resume you are showing the hiring manager that you are serious about the job opportunity and that you are the best candidate for the job.

    They will see that you are qualified for the position because you’ve listed what is relevant.


    Recent College Grads: Master These 15 Simple Skills

    Written by: Dave Kerpen


    College graduates: Congratulations on your degrees! I got mine 16 years ago this month at Boston University, and so I thought that, today, I’d share with you 15 simple things I’ve learned to do since college. Some of them are more serious than others, and some come with more stories and experiences than others, but I hope you’ll find them all to be worth your time. In an increasingly complex world, I, for one, prefer simplicity in my life – I like knowing what to do and not to do. So, without further ado:

    1) Pursue your passions.

    After I graduated from BU, I had a B.A. in Psychology and a B.S. in Education. I had an incredible college job as a ballpark vendorunder my belt. But one thing I didn’t have was a clue about what I wanted to do with the rest of my life. After four years, and a lot of money, that’s a really scary thing. For several months I floundered — as a life insurance salesman, a pizza delivery guy, and a tutor. Then I found a book which changed my life – What Color Is Your Parachute (incidentally, the best-selling career book of all time). The book essentially says: Figure out what you’re passionate about, and then go find an industry, organization and job through which you can pursue your passions. I was passionate about marketing, and media, and children, and I loved the Disney brand. So I found Radio Disney, called them up and asked to meet with them, and even though there was no job posted, I got a job there.


    A year later I was the top salesperson in the country, and while I have changed jobs and careers several times, I’ve always pursued things I’m super passionate about. If you don’t have a job yet, and take away just one thing from me today: Get the book.

    By the way, I met another really passionate person at Radio Disney — pictured above with me is the person who dropped me from being the No. 1 salesperson in the country to No. 2 within three months of being hired. Her name was Carrie, and a few year later, I happened to marry her and go into business with her. I’ve learned that when you pursue your passions, things tend to work out.

    2) Learn how to use the phone to talk.

    We’ve had dozens of employees at our Likeable offices over the last six years, many of them young, recent college graduates with degrees in marketing or communication, and yet one thing lacking in almost all of these smart people is phone skills. I guess we’re all so used to using our phones for texting, emailing and apps, we don’t really get much practice using our phones to actually talk anymore. In many organizations, simply being able to answer a phone call with a smile and carry on a quick but friendly conversation can actually be a competitive advantage, since so many people can’t do it. So go call a friend right now and talk. They’ll be time to text and tweet later.

    3) Value every minute.

    I’m sure you’ve heard many older people tell you that “time flies.” Well, it does, and while I’ve been searching for a solution to that problem for awhile, nobody’s solved it yet. So in the meantime, the only solution to the problem of limited time is to value and cherish each and every minute. It means avoiding time-sucks — like TV, meetings and email. It means scheduling your time carefully for everything you do. More important, it means prioritizing and scheduling time with the people that are important to you.
    4) Be afraid, then take risks anyway.

    There’s a great line from the Broadway show Avenue Q (great show, by the way, for recent college grads to see!): “Life may be scary, but it’s only temporary.” It’s true: Life is scary. Finding a job is scary, finding and keeping love is scary, even crossing the street is scary in some cities. But if we can feel fear and have the courage to take a risk anyway, the payout is always worth itFail and learn, or succeed and enjoy. I’ve certainly made my share of mistakes — including the globally televised reality TV show Paradise Hotel. (I’d recommend watching it for a laugh or two, but that would surely violate my last rule.) So start a business, ask out that girl you’ve had a crush on for years, stand up for what you believe is right. Feel the fear and do it anyway.

    5) Take care of yourself.

    At BU, I definitely put on the Freshman 15. Then I think I put on the Sophomore 10, the Junior 10 and the Senior 18. I’ve struggled with my weight for nearly all of my adult life, losing as much as 69 pounds after college. I’m a lifetime member of Weight Watchers — three times over. But I want to be around, for my wife and kids, as long as I can. There are no guarantees in life, but if you take care of your body, and put yourself first, as my wife and co-founder of Likeable Media Carrie says, you’ll not only increase your odds, you’ll be able to be a better leader and a peak performer in all aspects of your life.

    6) Work on your listening skills.

    I wasn’t always the best listener. I think part of the reason I didn’t have many successful dates or girlfriends in college is that I was one of those idiots that kept talking about myself instead of asking questions and shutting up. Today, I’m convinced that listening is the single most important skill — in my business of social media, in all businesses, in all relationships, and in life. Most people don’t go through life listening — they go through life waiting to talk. Take time to truly listen to people, whether it’s your friends and colleagues on Facebook and Twitter, your boss in a 1-on-1, your girlfriend, or your parents. Actively listen and focus on the person in front of you the way a child focuses on his favorite TV show. My motto, for years, since those unsuccessful college dating years, has been this: Listen first and never stop listening.

    7) Reinvent yourself.

    In the last fifteen years, I’ve been a ballpark vendor, radio salesperson, reality TV star, media entrepreneur, author, speaker and software CEO. For most people this decade and beyond, the days of one job, one career, one company are long over. If you work hard and pursue your passions, you’ll have lots of opportunities to reinvent yourself over your lifetime. And thanks to the internet, reinventing yourself is easier than ever before. So don’t worry about what you want to be when you grow up — I know I don’t. Just figure out what you want to do tomorrow.

    8) Read.

    Sorry, professors, but I’ve learned more from reading great books over the last fifteen years than what I learned over four years in college. I’ve been taught and inspired by Godin, Collins, Lencioni, and many other great authors. In fact, I can honestly say that these nine books have changed my life. For me, it’s nonfiction that I love. For you, it may be fiction, or poetry, or yes, vampire romances. But whatever your preference, know that when you’re reading, you’re learning, and learning is always a good thing. In college you had to read. Now, you get to read.

    9) Write.

    Writing is a lost art – and the truth is, no matter what your job, industry or career, it’s beneficial to become a better writer. In fact, one of my only regrets is not writing more over the past thirty years. I only began writing regularly five years ago, with the Likeable Media blog. I remember, when we launched it, it was called “Buzz Marketing Daily,” and my wife and business partner Carrie said we shouldn’t do it, as that would force us to post a new article everyday. “Exactly,” I replied. Five years later, it’s one of the most highly trafficked blogs in marketing, and has led to millions of dollars in revenue for our company. I’ve also written two bestselling books, and of course, I love writing now for LinkedIn. You don’t have to write books — but whether it’s a blog, writing code, or just writing emails, practice writing.It sharpens your thinking skills, and you’ll be taken more seriously at any job.


    10) Avoid sensational TV news.

    There’s not much to say about this, except it’s one of the biggest time-sucks around. I’ve certainly fallen victim to this myself. Something “huge” happens in the news — Newtown, Boston, Cleveland, etc. — and we want to learn more, and to understand, and to mourn, and the next thing we know, we’re glued to the TV for hours and hours. I’m all for informing ourselves about the news. But think about how much you could actually do, and make, and really learn, if you just shut the TV off.

    11) Vote.

    Vote for candidates and causes you care about. Vote at the ballot booth and with your wallet. Vote on Facebook and Twitter and Tumblr and LinkedIn. Vote with what you share — and don’t share — with what you buy, and don’t buy, and with whom and what you stand for, and don’t stand for. I’m embarrassed to say, like many young people, during and after college, I didn’t vote, despite old people like me and MTV telling me to. Today, thanks to social media, more than ever, the government and companies can be held accountable. Vote in all these ways to keep them accountable.

    12) Love. Hard.

    I mentioned earlier how scary life is. Love is the scariest part. I mentioned earlier that I married Carrie, a woman I met while working at Radio Disney in my first real job after college. What I didn’t mention earlier is that when I first met Carrie and fell madly in love with her, she was married at the time. I was rejected, and it hurt a lot. I proceeded to do what anyone with unrequited love would do: I went on a reality TV show to find true love. If you Googled that, you’d see that didn’t work out too well for me, either, in the love department. Let’s just say, I fell for a model who said on national TV, “All I said was, ‘I don’t like Dave touching my bare skin.‘” But despite the pain of rejection, the feeling of love is the best thing ever, and well worth the risk of rejection and breakup. And a couple of years later, I got my chance with Carrie, and I haven’t been happier since. The only thing as good as the love of a life partner is the love of your children. I’ve got two, Charlotte and Kate, and they inspire me every single day.


    13) Form a personal board of advisors.

    When we first started Likeable Media, in 2007, we really didn’t have a clue about what we were doing. I was an idiot trying to run a company. We muddled through somehow though, and things worked out okay. Today, I’m still an idiot, but I have much more of a clue than I used to, thanks to our Advisory Board. Throughout my life, I’ve been blessed by meeting lots of smart, talented people, who have become mentors to me. A little over a year ago, I reached out to eleven of these mentors and asked them to serve on a board of advisors for me, and they all did. You don’t need to own a company to have a board of advisors — you just need to be open to finding mentors and asking them for help along the way.

    14) Show your friendship first.

    The truth is, as awesome as my Advisory Board is, they might not all have volunteered to help me if I hadn’t offered to help them first. My wife’s dad, who I knew as PopPop, taught me to show my friendship first — to reach out to others and genuinely offer my help, without any expectation of getting anything back in return. It feels really good to give, and the idea of helping others often ends up working out really well, in business and in life. Three years ago, sadly, I lost PopPop to cancer. But the lesson he taught me lives on, and hope you too will be able to benefit from PopPop by giving of yourself before you receive.

    15) Be honest and transparent.

    At the end of the day, we all have to live with ourselves. Sometimes, it might be tempting to keep secrets, or tell little white lies, or leave things out, or even lie outright to accomplish a goal or get what you want. But as I’ve learned, dishonesty and secrecy only make life harder in the long run. Honesty, openness and transparency are actually a lot easier, because you don’t have to remember as much, and you get to feel good about yourself. In business, transparency breeds trust, and trust breeds customers. But really, in all of life, honesty is the best policy. You already knew this of course, but I hope my spin on it — that honesty is actually easier — will help you a bit along the way.

    Don’t worry so much. Just be likeable.

    Dan Zadra said, “Worry is a misuse of the imagination.” It’s true; worrying won’t get you anywhere. And, yes, you have a lot that you could be afraid of. But as I told you, and as the EGOT winner Robert Lopez wrote, “Life may be scary — but it’s only temporary.” And we’re all in it together.

    There are a lot of things in life that you can’t control. What you can control is how you treat other people, how you treat yourself, and how you treat the planet. So my motto is simple: Above all else, just be likeable.

    Here’s to the Class of 2014, and to all of us, just trying to do the simple things each day, to make a better life for ourselves and our children.


    Now it’s your turn. If you’re a recent college graduate, which of these ideas resonate most with you? What are your biggest goals for post-graduate life? If you, as I am, are some years removed from college, what is the one piece of advice you have for the graduating class of 2014? Let me know in the Comments section below- and be sure to share this post with the college graduates in your life.


    For a FREE collection of Dave’s best stories on inspiration, marketing and more click here.


    Dave Kerpen is the founder and CEO of Likeable Local. He is also the cofounder and Chairman of Likeable Media, and the New York Times bestselling author of Likeable Social Media and Likeable Business, and the just-released Likeable Leadership. To read more from Dave on LinkedIn, please click the FOLLOW button above or below.

    Want to learn about how to grow your business using social media in 2 minutes? Click here.

    Applying to graduate school? Looking for a full time job or other opportunity?

    The Center for Career & Professional Advancement will be available to review your job application materials or personal statement, assist you to learn how to navigate through CATlink to streamline your job search process, or explore your options post-graduation.

    The 2014 Commencement is coming soon. Create a strategy to take yourself to the next level!

    Resume Madness : 5 Steps to Improve Your Resume

    Written by: Gillian Lopez, Management Career Consultant

    Edited by: Dalton Rogers, Student Assistant

    Posted by: Serena Nguyen, Media Assistant

    March is resume madness month. If you haven’t updated or edited your resume yet, now is the time to do so before our annual Career and Internship Fair at UC Merced. According to a Ladder’s Research Study, it only takes six seconds for a hiring manager to asses a resume. As shocking as this may seem, hiring managers do not have all day to go through a stack of resumes. They want to find gold as quickly as possible and good first impressions from your resume are the key to moving on to the call-back pile rather than the recycling bin.

    Within the first six seconds, hiring managers glance at formatting, education, companies, position titles, locations, and dates. If they like what they see, your resume will move on to the next round, which includes further interpretation of your skills and experiences. At this stage it is critical to make your resume stand out amongst your competitors. So how do you accomplish this? Apply these five resume tips and see if your resume will advance to the interview round.


    An objective is a statement that expresses your interest or goal of securing a future position. Employers already know that you want this job because your resume is in their hands. If you choose to include a personal introduction in your resume, utilize a personal branding statement instead. Keep in mind that a resume for undergraduates should only be one page. Space is valuable in a resume, so let your experiences and skills demonstrate the value you offer to the employer.


    Are you thinking about including a skills or expertise section that includes “fuzzy concepts” like team player, hard worker, excellent communicator, etc.? Think again! It is better to incorporate your skills into your actual experiences rather than to simply state that you have them. Employers want to see what you can potentially do for them, and your skills become more credible just by integrating them into your experience section.


    Take a look at the job description and identify some of the company or position goals.

    Do you have any proud accomplishments from previous work experiences that correlate with the position responsibilities? If so, you want to place that important information towards the top of your resume or as the first bullet point in your experiences. Market your achievements and sell to employers why they need you to fulfill this position.


    Bullet points that only share basic job responsibilities don’t stand out to an employer. Instead, use achievement-oriented language in your resume by using the CAR method– Challenge, Action, Result. Share with employers a challenge you had to work with, what you did to address it, and what the results of your efforts were. This makes your resume more impactful and memorable with an employer.


    Anyone can say, “worked with customers and improved sales,” but putting a tangible number to that statement will give an employer something to remember you by. Don’t just say you improved sales; state a percentage or dollar amount. Define your successes with metrics and show employers the accomplishments you have to offer them.

    A resume is a quick snapshot of who you are as a professional. Take your resume to the next level by implementing these five steps. Finding a job can be competitive, exhausting, and a full-time job on its own, but taking the time to compose a stand-out resume will increase your chances of getting a call back for an interview. Come share your resume and network with employers at our Career and Internship Fair on March 20thfrom 11am to 2pm in the Gym. Bring a few copies of your resume, dress in business professional attire, and see what opportunities lay ahead!